Surveys Say: Video Extremely Effective for B2B Marketing
It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing...
View ArticleHow to Grab Your B2B Buyer’s Attention Early in the Process
According to SiriusDecisions, the #1 issue preventing Sales Quota achievement (for the third year in a row), is the inability of Sales teams to effectively communicate value propositions. And,...
View ArticleTranslating Marketing Messages into the Sights and Sounds of Story
The Board acts as a repository where all the story elements reside. You can put all your ideas there when they occur to you so you don’t forget them. The Board helps point out the holes in your story....
View ArticleHealthcare Pricing Transparency is Here!
We published a press release yesterday morning that is receiving considerable attention. Revenue360 has experienced firsthand the effectiveness of tight and consistent messaging in their content...
View ArticleEffective and Affordable B2B Marketing Videos
Once you have a tight, compelling text-based story (see my earlier posts), it’s time to translate that story into sights and sounds for the visual medium. Care must be taken to ensure that the...
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