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Surveys Say: Video Extremely Effective for B2B Marketing

It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing...

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How to Grab Your B2B Buyer’s Attention Early in the Process

According to SiriusDecisions, the #1 issue preventing Sales Quota achievement (for the third year in a row), is the inability of Sales teams to effectively communicate value propositions. And,...

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Translating Marketing Messages into the Sights and Sounds of Story

The Board acts as a repository where all the story elements reside. You can put all your ideas there when they occur to you so you don’t forget them. The Board helps point out the holes in your story....

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Healthcare Pricing Transparency is Here!

We published a press release yesterday morning that is receiving considerable attention. Revenue360 has experienced firsthand the effectiveness of tight and consistent messaging in their content...

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Effective and Affordable B2B Marketing Videos

Once you have a tight, compelling text-based story (see my earlier posts), it’s time to translate that story into sights and sounds for the visual medium. Care must be taken to ensure that the...

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